Others : Casino Comps Versus The Old Freebies

The history of “freebies” started back in the 50’s when the gaming legend Benny Binion began the casino gambling industry tradition of serving free drinks to customers at his downtown Las Vegas casino. Since than this is something gamblers have come to expect.

During a casino visit anyone who prefers casino gambling as part of their regular entertainment does not wants to pay for food or beverage, or for that matter hotel rooms.

The casino gambling industry uses omething that is known in the trade as ‘comps’to reward its customers. This is a way for casinos to raise their business creating loyal customers. Casino Comps are intended to keep gamblers on property and away from the competition, making them feel important and that their patronage of the property is appreciated. Casino comps are perks offering overnight stays and dinner at the steak house also translate into visits to the gaming floor.

In the casino gaming industry casino comps are a customer service luxury that casino owners can well afford. In the days of old, Benny Binion's comps used to be dispensed on a much more personal basis, usually being given out by a shift manager or pit supervisor. Today comps are controlled by marketing and player development divisions. The accumulation of points based upon play and the prolific utilization of direct snail-mail communication it's a scientific procedure driven by computer databases that divides the value of comps for average players to regular retail coupons.

However, if you follow some simple guidelines and use a little imagination, you will still find solutions for one-on-one communication. Let’s say you plan a trip to a casino at which you've never played. Name and face recognition can mean a great deal more than an ID number in a database so you should first establish a personal contact with a casino host prior to your visit. Mention the games you prefer to play, your level of play, even the tier you're at in the competition's player's club because casinos always try to attract new clients, especially premium players. When you arrive at the casino ask for the host by name and make it a point to introduce yourself.

Casino hosts intentions are always to please their guests and to earn casino comps that are valuable to you, comment politely in regard to your experiences during your visit. Comps represent for a casino just a fraction of their face value so casino hosts will do their best to please you, but they're not mind-readers, either. This is why it is best to have a personal contact. More to the point, dollars and cents decisions regarding comps are based upon the player profile that pops up when the host enters your account number in the computer.

Player Club cards are valuable assets for both casino and customers as in the first case are used to encourage brand loyalty and customers using them are entitled to direct mail comps and also cash back

The points that can be earned with a club card differ from casino to casino, depending on gaming jurisdictions and casino marketing decisions. Being rewarded with the best casino comps for the level of play at which you feel comfortable should be a factor in where you decide to play.