Others : Viral Marketing Strategies That Improve Your Business

Viral marketing is a very familiar term today. In simply words it means any strategy that encourages people to pass on your marketing message and make it known to others. And then what happens? Well, the traffic to your web site can increase exponentially and consequently your ebook sales.

So it is obvious that you should be interested by viral marketing since it is a key element of your strategy for promoting your ebook. That’s why in the following lines I’ll describe you some strategies about viral marketing and how to use them.

Nothing better if you already know some of the strategies I’ll present. But for sure there are others you probably never thought about.

First you have to know that each strategy takes time to implement. Just work towards them and over time the results won’t disappoint you, your traffic and your sales will gradually build, and your business will expand. Remember that only persistence can lead you to success on the internet.

1. Send a script to a friend
   For sure you have seen those buttons on web sites inviting to 'Send to a friend'. Let’s give you an example. If visitors like your ebook and want to tell about this to others they just have to introduce, in the allocated fields, the names and/or email addresses of people they would like to recommend it. Then, automatically will be sent to those people an email containing the address of the web site together with a short message.
   
   You can choose between the following resources:
   
   referralblast.com – probably you can add it to your site within 10 minutes, charge from $99 per year
   
   tell-a-friend-wizard.com – it ranks your most sent pages and your most active people for fabout $6 a month
   
   bignosebird.com/carchive/birdcast.shtml - popular free CGI script
   
   cgibiz.com/go.cgi?partner=popupmtr - CGI Tell-a-friend script for $39.95,free trial version is available
   
   aspalliance.com/steven.swafford/articles - an ASP script you can use
   
   aspalliance.com/chrisg/default.asp?article=26 - another ASP script
   
   wsabstract.com/script/script2 - a JavaScript version, allows you to send to a friend via normal email


2. Free samples
   Admittedly, offering something for free is one of the most powerful marketing tool available. Moreover, offering something for free in the “right way” it’s a viral marketing method that is much more powerful.

For instance:


• Offer two or three free chapters of an ebook you have for sale. This can encourage people to sign up to your newsletter and/or an autoresponder sequence and it can increase the sales.


• Include in these ebook chapters links to your own web site and information about the products and services you want to promote. In this way you’ll increase your traffic and your sales.


• Encourage people to give away these free chapters themselves. At this point your marketing promotion is turned into viral marketing. Moreover, the traffic and the sales will exponentially increase if you allow people to personalize it with their affiliate link to your site.

A viral marketing program like the one included at instantviralmarketing.com can be very helpful.

Pay attention on what you offer for free. Don’t give something just because it better to do so. It’s very important to ensure that any free sample you give away works for your business and contribute to an improved image of the products and/or services you provide.

Just tell people what includes your free sample and let them to download it for free. Anyway follow these steps mentioned above if you really want to have significant results in the end. The satisfaction will come for sure if you have patience.


3. Write articles
   There are diverse sites and ezine owners that are constantly looking out for articles, tutorials and other content they can use. So, writing articles can be utilized as an essential way to spread your marketing message at targeted web-surfers.
   
   All you have to do is to allow people to republish your articles for free, as long as they include a reference box at the end of the article containing details of your web site, or even of your ezine. Look at popupmaster.com/articles, and notice the resource box at the end. Observe how quickly and efficiently your marketing message can be spread all over the web by webmasters and ezine owners who need content.
   
   For the beginning, you can try to present a chapter or two of your ebook in the form of an article, and in the resource box just state people should visit your web site for more information.
   
   There is something else you can do. Look for sites where "publishers" and "authors" meet. It’s so simple: you provide the article and other people publish it for you if they are interested.
   
   Below are listed some useful sites in this sense:
   
   Idea Marketers
   ideamarketers.com
   
   Making Profit
   makingprofit.com/mp
   
   Web Source
   web-source.net/
   
   Directory Of Ezines
   hypertracker.com/go/WEBpro1/DOE/
   
   Marketing-Seek
   marketing-seek.com/
   
   Yahoo Groups:
   groups.yahoo.com/group/aabusiness/
   
   Dime Co:
   dime-co.com/
   
   Ezine Articles
   ezinearticles.com/
   
   Go Articles
   goarticles.com/


4. Affiliate programs
   Usually, the web sites use an affiliate program that encourage other web masters to implicate in publicizing someone else's products or services in return for a commission on the sale price. You can use ClickBank because it manages both the affiliate program and the payment facilities, and it's incredibly easy to set up. More details at zzz.clickbank.net/jmap/?m=popupmtr.


5. Word of mouth
   Recommendations, online or offline, are also an important element for the development of your business and should not be ignored. So, you should encourage the process of recommendation by providing the highest quality customer service possible and ensuring the products are of top quality.
   
   Keep in mind that “'Customer is king” and treat him individually and carefully if you want him to come back to your site and purchase your services/products.
   
   For sure there are other techniques you can try, but these are one of the most simple and most used. So give them a try and see how the traffic to your web site will blast. You’ll have to work hard for this, but the results are overwhelmingly.