BetAndWin.com Sponsor Soccer LeagueBy Berta Ferrell, Oct 21st 2005
VIENNA, Austria (PRESS RELEASE) -- Under the terms of a
recent sponsoring agreement, as of today the Portuguese Soccer League will be
referred to as "Liga betandwin.com". For the time being, the sponsoring
agreement has been concluded for four seasons, with an option to extend it.
It covers both the first (formerly know as "Superliga") and second ("Liga de
Honra") divisions of the Portuguese Soccer League, each of which is comprised
of 18 clubs.
In signing this agreement, betandwin has acquired rights that include
displaying its logo on the jerseys of all Portuguese first and second
division players, using the designation "Title Sponsor" or "Official Sponsor
of the Portuguese Soccer League", and maintaining an extensive presence at
the clubs' stadiums. Over and above this, the agreement also covers the use
of the company's logo on merchandising, media cooperations, and the
integration of betandwin into the league's website.
Portuguese teams play a central role in European soccer championships. In
2004, for instance, FC Porto won the UEFA Champions League for the second
time in the history of the club, whilst this year Sporting Lissabon was
defeated by CSKA Moscow only in the final of the UEFA Cup.
Manfred Bodner, betandwin Co-CEO: "Sports sponsoring rouses people's
emotions; the Portuguese clubs will become leading brand bearers thanks to
this cooperation with the Portuguese Soccer League. We anticipate that this
sponsoring cooperation will further enhance our international brand
awareness. With our extensive involvement in soccer, we are able to maintain
a presence in what is easily Europe's most popular sport.
We are proud that Sports entertainment companies like ours are among the
biggest financial contributors to sports. A close cooperation between
professional sports and industry players like betandwin.com will ensure the
integrity of this form of entertainment for consumers and athletes alike."
betandwin already a permanent fixture in international sports sponsoring
In its sponsoring activities, betandwin has always concentrated on sports
that enjoy international popularity. The company is already active in mass
sports such as soccer, Formula 1, the MotoGP championships and tennis. Apart
from numerous national commitments, the focus of betandwin's international
sponsoring activities has shifted chiefly to soccer due to an ongoing
The list of partners is already extensive: at a club level, betandwin
works with well known traditional clubs like FC Barcelona (Spain), Juventus
Turin (Italy), Girondins Bordeaux (France), Werder Bremen, 1. FC Koln and
Fortuna Dusseldorf (Germany). Over and above this, betandwin is also one of
the main sponsors of the Hungarian national team, and also sponsors the
national teams from Germany, Italy and Spain in the qualifying rounds of the
World Championships and at international matches.
betandwin is already one of the biggest direct contributors to sports
financing in Europe. This trend will continue throughout the following years.
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