Harrah's - Bluff Alliance?

Apparently Harrah's and Bluff Media will together form a digital publishing alliance for online and radio coverage of the WSOP events.

Bluff will provide real time content of the WSOP like chip counts, live event updates and video and audio tournament updates, which will be displayed at worldseriesofpoker.com.

WSOP Commissioner Jeffrey Pollack said that Bluff joined the WSOP to create new ways of getting in touch with fans and players of the tournament, and the ways of doing so are continuously evolving.

In 2006 Card Player magazine was the official media provider for the WSOP tournament, providing different updates such as chip count on the WSOP site. In 2006 Bluff was in charge of the audio coverage of the event.