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Littlewoods Betdirect launches ISWI's SportXction(R)

By Joni Hawk, Sep 30th 2006
In a press release from West Paterson, New Jersey Interactive
Systems Worldwide Inc. makes public that it's wholly-owned subsidiary Global Interactive Gaming Limited ("GIG") signed an agreement with
Littlewoods Betdirect witch is part of Sportech PLC. This agreement will provide for GIG a part of the wagering revenue

Littlewoods will incorporate ISWI's SportXction(R) a play-by-play sports betting system and they plan to launch it in October. In addition, both companies continue to evaluate the use of SportXction(R) across Littlewoods Betdirect's existing mobile phone and interactive television platforms.

The agreement is for an initial 12-month term and Littlewoods Betdirect will make available the SportXction(R) system for all of the currently available sports of football, cricket, golf, tennis, rugby, basketball, snooker and darts.

GIG will furnish the technology and operate the system, and Littlewoods Betdirect has committed to a series of marketing initiatives to advance the product and will be responsible for first level customer support and processing customer financial transactions.

Barry Mindes, Chairman and CEO of ISWI affirmed, "We are very contented to close this agreement with Littlewoods Betdirect, one of the UK's most important gaming companies. They have experienced remarkable expansion in interactive betting revenues and this agreement represents a promising prospect for both of our companies. We look forward to offering their customers the most wide-ranging in-run betting service available to the public."

Gary Speakman, Finance Director of Sportech PLC, said, "We are excited about the innovative betting opportunities provided by SportXction(R) and its fit across our interactive platforms. We look forward to a launch next month supported with an extensive marketing campaign."

Related News
Feb 24th 2006 Global Interactive has a new Contract with Ladbrokes
May 20th 2005 Better Betting

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