VIP Rewards Success

VIP rewards are a breath of fresh air – and their patrons are taking notice. Usually players are disappointed by all the loyalty programs found as they spend time either to understand how to cash in their loyalty points or are disillusioned by their return value.

At Vip.com is not the case for a similar situation. VIP rewards' customers enjoy their rewards and a great example for that is Mr. Andrew P. who won a trip to Las Vegas by simply redeeming points online for a Las Vegas trip ticket.

VIP rewards have driven player loyalty levels for its partners to above industry averages. Customers enjoy the program so much they are actively wagering at VIP rewards' partner sites almost twice as much as players at other rival websites.

Sports book VIP sports holds average active player maintenance of 20 months while all other sites in the sports book industry hold an average player retention rate of approximately 12 months. This makes Vip Sports the obvious leader for player retention in the sports book category.

Alex P. the fortunate winner at Vip rewards commented: "I have played with VIP sports for a few years already and have enjoyed the points that I accumulate on VIPrewards as a Platinum Member, receiving many items over the years. Now I am not only looking forward to going to Las Vegas, but also [playing on VIP sports and] enjoying more rewards in the future."

VIP rewards associates with over ten online gaming websites which include sports books, casinos, race books and poker rooms, to manage their loyalty programs.

The VIP rewards program has 3 levels, Platinum, Gold or Silver. All of the 3 levels are based on the volume of play, with the rate at which points are earned increasing at each level. The points earned update at every 30 minutes and can be converted in gifts and prizes, merchandise, sweepstakes tickets and even betting cash in virtual real-time.

To actually cash in or convert your points is easy for members, using an online account and shopping cart – they can clearly see their points and the cost (in points) of different rewards, plus make their purchase, all from their online account.

Retention Manager, Vince Polar, said: "The principle is surprisingly simple. By offering customers rewards that are valuable and relevant to them, and by making the rewards easy to earn and redeem, we have built a strong and loyal customer base. Go a step further and combine a well-designed loyalty program with great service like we bring and you'll see your clients coming back again and again."