Bet365.com & Playtech launches online casino

Playtech attempts to enlarge its footprint on the mainland announcing strategic partnerships with established sportsbook operators in the UK.

bet365.com, one of Britain's biggest online betting and gaming companies and one of the leading online gaming software, Playtech launched a branded online casino to complement the latter's successful sportsbook operation.

bet365casino holds a software platform from Playtech, giving gamblers flash games and one-time account registration and login. Also players have the option to transfer funds across the 2 systems. So, the already existing sportsbook members cand use their existing usernames and passwords to login at bet365casino.

The casino product incorporates a customized software package, which includes the brand-new virtual horse racing game Derby Day, 12 fixed-odds games like Jackpot Darts, Penalty Shoot-out, Bonus Bowling, Dice Twister, Spin-A-Win and Hi-Lo and interpretations of old street games such as Rock-Paper-Scissors and Heads-or-Tails. The software package comes with instant-access flash games and live scores & odds data tickers.

Before the partnership with bet365.com company, Playtech and The Tote, another well known UK sports betting operator launched totesportcasino.com, who chose a similar integrated model with which to make their foray into the online gaming industry.