British Gambling Breaches the Advertising Code

According to a 2007 Gambling Compliance Survey asked by Advertising Standards Authority (ASA), an independent British self regulatory organization it was revealed that 1 in 10 TV commercials for gambling operators violate the advertising code.

Out of 56 TV ads for gambling services 6 of them plus 1 Internet ad for an online gambling company have not complied with the correct advertising code. Out of the 6 ads, 4 of them concerned the same advertiser.

5 of those TV commercials violated the code because it appeared they used young people and even children in the ad and the 6th commercial advertising a bingo service that suggested that gambling could improve self-esteem and help achieve financial security, a fact that also breached the advertising code.

Also, the commercial for the online gambling company showed an online casino and online poker service that appeared to associate online gambling with sexual competence, seduction and success.

Concerned about the repeated breaches of the advertising code, ASA aim is to asses the compliance rate of gambling adverts with advertising rules.