CFL & Bowmans sign sponsorship contract

The Canadian Football League announces a sponsorship agreement signed for 2 years with a known British online sportsbook & casino. As reported by the Globe “The CFL is going where no key North American professional sports league has gone before.”

Globe also reported that “The deal between the CFL and Bowmans is believed to be the first of its kind.

For the playoffs that need to come and also into next season, Bowmans will have advertising banners at all CFL stadiums. Bowmans will also offer a free on-line promotional parlay competition in which fans can win cash without having to wager.

"…Sports wagering can be beneficial to leagues. The NFL, which is the favourite choice of most bettors, is said to reap billions each week through higher TV ratings and advertising revenue as casual gamblers are stuck to their televisions waiting to see if teams cover the point spread. At Bowmans, which also takes bets on other professional sports, players can wager through its website or by telephone.