Great changes for the Olympic Sports Book

One of the oldest and largest online sportsbooks, Olympic Sports Book, announced today it was changing the brand name of its online sportsbook to The Greek Sports Book. "The Greek," represent both the web site address as well as the owner's nationality.

Since already many customers even they knew that the company name was Olympic Sports Book, they referred to it as “The Greek” this change is a natural conversion with the purpose to boost marketing campaigns, distinguish its first and foremost property, and help coagulate the brand recognition of a single brand name.

The Greek" will also tie in with other offerings under the same brand name. These include The Greek Casino, which offers an abundance of casino games, and The Greek Poker. The Greek Casino and The Greek poker room are both available using the same account for members.

Management decided that more services would further supplement the transition, which began to develop during the 2005 football season. They introduced a new web site look, featuring easier navigation, enhanced content and a professional look. A year-round bonus program offering new players a 21% bonus and existing player’s 11% bonus reloads. Also in the website are introduced free contests and cash giveaway promotions, which produced an tremendously positive response from members.

After a nearly seamless change to the new name, management is pleased with its decision. The Greek Sports Book has a new look, more services, and the tradition of "sweat the game, not the payout" goes on.