Littlewoods gambling site will have a new look

The online gambling casino site Littlewoods, division of the Littlewoods gaming group, is planning a complete change of their site, with the help of a six-figure ad campaign.

The gambling company wanted to develop a fresher name and look, and to promote its services as a trusted casino. A number of pages built in flash are included in the site change, aimed at getting more people to visit Littlewoodscasino.com.

The marketing campaign will have its main target, males between 24 and 45 years old, who have an inclination in gambling games, and who work in financial sectors. Such a campaign will run across 30 diverse sites for a month, and will be based on divers creative ideas and formats, but this will be just a test of what is to come.

From this test campaign, the most successful media placements will be extended for another two months. Ideas intended as appropriate and egress placements will run across monetary sites like Digitallook.com or Racingpost.com.

The TBG Agency will handle the creative change of the site, due to the fact that it previously worked for the brand and will continue to make on further online campaigns for the online casino.