Sponsorship contract between BetCRIS.com & Jockey Valezuela

Patrick Valenzuela, the top-tier horse jockey cancelled his sponsorship contract with BetCris.com, declaring that his decision was made on the reason of track regulators who did not feel it was appropriate. BetCRIS.com and track owners both serve the same market of sport fans.

Jockey Valezuela has decided to re-list himself on eBay.com and seek another sponsor who is more suitable to the higher-ups.

Horse racing has recently become a better avenue for sponsorship. Payoffs from this type of advertising can be substantial if the jockey rides wins. BetCRIS decided to bid on the advertising when they noticed an auction on eBay for the rights.

Gary Thomson of BetCRIS.com declares: "We put up our bid just like everyone else. This was an unrestricted auction and just because we compete with the tracks for business doesn't mean we shouldn't be allowed to advertise,"

Mr. Thomson also said that “the company is really disappointed with the jockey’s choice, especially when web sites like BetCris.com can raise the enthusiasm over racing in general” and he added “The close mindedness of the sport's managers is part of the problems the sport is experiencing,"

In the end BetCris.com announces that they are seeking other avenues to represent their name in the sports world.