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Gambling/General : Online Casinos Intend to Penetrate the Asian Market

By George Oates

Level: Jun 11th 2006
Two of the best online casino software providers are going to make a merger, after this week’s announcement. The gambling Federation together with Mahjong Mania managed to reach an agreement in which both parties, namely Gambling Federation will be able to include Mahjong Mania software as an integrated part of its software, and to distribute it among other casino sites.

Using the Mahjong Mania software will for the first time, will be the Gambling Federation Video Poker Classic. Mahjong Mania is hoping to developing an online casino version for the 4,000 years-old Chinese game called Mahjong. There are 4 players at the game and they use card games, or something similar to them. Similar to a Rummy game, you can win by having runs of 3 or 4 of a kind plus special hands.

Mahjong Mania is the only software provider of a multiplayer version of Mahjong, and in it you can use real money. Mahjong has a very high popularity rate, especially in Asia. During a survey, almost half of the people questioned answered that they frequently play Mahjong for money.

There have been several attempts to penetrate the Asian market, by online casinos from everywhere, with little success. And today, more than 95 million (and counting) people have access to the Internet in China alone! And if considered the huge potential of Mahjong in other Asian countries such as Japan, Taiwan and Korea, it is clear that the game has the biggest marketing potential out of all online casino games put together.
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