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Table Games : Hands-On Mobile and World Poker Tour

By Daniel Michaels

Level: Apr 12th 2007
Hands-On Mobile, Inc. and World Poker Tour Enterprises, Inc. made public a multi-year extension to their flourishing deal to continue to bring the popular World Poker Tour Texas Holdem and other products to mobile phones worldwide.

Jonathan Sacks, Chief Executive Officer, Hands-On Mobile, the world's leading developer of connected games and applications said "We're excited to continue our relationship with the World Poker Tour. Together, we brought advanced connected games to the fore of the market and made World Poker Tour Texas Holdem the most booming mobile poker game in the world."

World Poker Tour Texas Holdem has constantly been a top seller across major carriers worldwide as shown by the more than 5 million downloads, 100's of thousands of hands played weekly, and 10's of thousands of unique users per month.

Steve Lipscomb, Founder, President and Chief Executive Officer, World Poker Tour Enterprises said that the extension of the brand beyond television and onto mobile devices has thrown the World Poker Tour franchise into the 1 poker brand across multiple platforms, including television, mobile and online.

The agreement between Hands-On Mobile and WPT® is managed by Brandgenuity LLC, WPT's strategic product licensing and merchandising agency of record.
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