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Betandwin becomes AC Milan's new jersey sponsor

By Joni Hawk, Apr 19th 2006
The betandwin Group has the goal of becoming the world's number one address for sports betting, gaming and entertainment on the Internet. On their way to achieve this goal betandwin signed a partnership which will come into effect on 1 July 2006, to become AC Milan's new jersey sponsor.

The contract is signed for now just for a period of 4 seasons and it guarantees that the online gaming provider's betandwin logo will be seen on the team's jerseys in all national and international matches.

The betandwin group declared that soccer beeing the most important and attractive betting sport it is clearly why they seek a partnership with an internationally known, successful top club, especially when their goal is to become a leading international online gaming brand.

After Mr. Mafred Bodner, the betandwin Co-Ceo signed the agreement with the AC Milan he declared "We are pleased to have found a perfect partner in the Italian Milan team, and are proud to have met Adriano Galliani, one of the most influential personalities in European soccer today, during the course of our negotiations,"

Adriano Galliani, Vice President and CEO of AC Milan and President
of the Italian Soccer Association said that noone can deny AC Milan to be one the great legends of sports and their red and black colours are for sure the best known in the soccer world who are already testimonials to the betandwin brand throughout the world. In the last 4 seasons AC Milan's jersey sponsor has been seen by over 50 billion people in some 3,000 hours of television broadcasting in Italy and abroad.

A recent market survey states AC Milan and the new jersey sponsor to be among the best known brands in the soccer world. Betandwin's sports betting odds will also be streamed live on the displays in the San Siro Stadium.

The betandwin Group, one of the leading providers of online gaming products operates under licences issued in Austria, Canada, Germany, Gibraltar, Italy, Mexico and the UK. Their subsidiaries and affiliated companies offer sports betting, casino games, person-to-person applications like poker and soft games via Internet, mobile telephone and iTV.

Betandwin is on her way to become a key player in the international gaming market, especially since their acquisition of Ongame e-solutions AB which is one of the top 3 companies in the online poker world, offering both products for turnkey solutions and services for business partners and for end users.

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