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Jeff True at the height of his career with Youbet

By George Oates, Jun 29th 2006
Recently, Youbet.com, Inc. announced that Jeff True has been named to be the new Vice President of the company. He will continue as Western Region General Manager for the company, which can be said that it is the market share leader in online superior deposit horse race wagering. Coming with the appointment, True also will be in charge of leading promotion and promotion partner development programs.

Jeff True entered Youbet in 2003 as the head of Youbet's Western Region. While in that position, he was also responsible for developing the company's sponsorship with ESPN.com's horse racing section together with its elite content partner program with CBS SportsLine.com. He was also in charge of leading the company's Mystery Mutuel Rewards program, which turned out to be a highly successful subscription building effort launched earlier this year.

"Jeff is a very talented salesman, and who also lead a good customer development in our business." declared Youbet CEO Charles F. Champion. "His abilities, and qualities, make him an efficient GM and ideally suited for the important task of developing and executing business building promotions to attract and retain players."

Before being hired at Youbet, True worked for six years with Los Alamitos Race Course, and rose to be Director of Marketing, after which Simulcasting to General Manager. Between the years 1991 and 1997, True gained precious organization experience serving as Executive Director of the Oklahoma and Texas Quarter Horse Associations. He also was the sales manager of the Thoroughbred Information Agency and Santa Anita Park, both located in California.

In the beginning of his career, True began working on a horse breeding farm, where he bought and sold horses at public auctions nationwide, worked on horse racing legislative campaigns and did broadcasting work on horse racing TV networks. He then earned his Bachelor of Science degree in horse production and administration in 1986 from Tarleton State University in Stephenville, TX.

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