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Sports Betting Business In UK With AOL And FLUXX

By George Oates, Sep 10th 2007
AOL & FLUXX Sports Betting

AOL and FLUXX two of the biggest players in the gaming arena joined forces to promote the online sports betting business in the U.K.

AOL is using JAXX’s online betting platform, to provide British customers the option to place sports bets on all available sporting events. JAXX, the British subsidiary of FLUXX gets the responsibility of setting the odds for the betting business and they also need to create the editorial content of the betting platform for AOL.

AOL and FLUXX intend to expand their joint venture and believe plan to offer other services in the future, so the partnership isn't limited to sports betting either. The betting business company already has a partnership with JAXX to provide a lottery service in Germany

Michael Steckler, AOL Europe vice president interactive marketing declared: "An element of our undertaking is to craft the AOL U.K. portal the first online sport betting destination for internet users and advertisers equally. For this reason we are considering a variety of partnerships and initiatives to drive our business forward in Europe"

AOL is working in Germany since 2003, and the AOL lottery is one of theirs most successful e-commerce services. AOL also entered in the online poker world after associating with Harrah's Entertainment to offer 9 seats to the 2007 World Series of Poker Main event.

AOL was the only online poker site officially authorized to offer free rolls for WSOP seats. They gave free daily qualifying poker events that would get players into a weekly event with the big prize.

Now, once again they plan to reach the success by taking on the online sports betting UK. “The market in the UK is one of the biggest and most attractive in the world with a betting volume of around 70 billion” said FLUXX spokesman, Rainer Jacken. "However the online sport betting market is still notably weak. Linking up with AOL, we have now formed a highly competitive service that will help us to strike into this expansion.

Needless to say, the online sports betting business will not be available to U.S. clientele.

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