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VIP Sites unite under one unique brand

By Joni Hawk, Jun 29th 2006
Since 1997 players have been enjoying one of the best varieties of products merged with leading customer service at veteran sites VIP sports, VIP casinos, VIP horses and VIP poker. All four different products proved in time their remarkable loyalty to their Vip name.

Now, all four products unite under one unique brand, available from one site, as VIP.com. While the products have always been a part of the same family, the move to a single brand and single website will work to better serve customers and reinforce the brand's position as the one and only true provider of VIP service.

There were gossips and other competitors in the gaming industry have made passing and gimmicky references to VIP service, VIP clubs, VIP treatment, etc. VIP.com has built its company around the customer since it started operations almost 10 years ago.

“Customer Service was one of ours main focus and dedicated from the start. The new branded site will continue with the same idea, commitment to customer service. In addition to a new look and feel we now provide a number of product, site and operational improvements to make sure our clientele have access to what they want when they want it," said Fredrik Wadstein, Marketing Manager at VIP.com.

Equipped with a new look and word mark - "Your Access to Action", VIP.com promises the player safe, secure, responsible, reliable and fun gaming all day, everyday. All of these combined with a number of new customer-centric features will help players:

A single site with consistent navigation across all products means players can move around the new site quickly and easily – finding what they want when they want it.

Updated deposit and withdrawal pages, and always viewable account balances players can move their money without a glitch into, out of and between products.

The new site provides a complete menu of sports and horse betting options combined with casino games in Flash, Java and download, and an upgraded poker room.

In addition to easy navigation and an easier movement across products, the new VIP.com also means a more efficient customer service and rewards, which means a better service offer for the customer.

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